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Posts tagged “SEO

How to Install WordPress Using Xampp

I work with WordPress offline for a quite a long time and its basically for practical purposes. I try new themes available and my bandwidth is less consumed at my web host. I do it with my stingy skills on PhP, MySql and WordPress.

Why?
The basic cause is that you can develop your project more quick and in ease of time and as mention less bandwidth consumed and guess what you don’t need to use your FTP. With the advantage of your project, you can detect major problems without others constant attendance. That’s the catch. You can install the plugins, upgrade it to the most latest and virtually make anything else with confidence with the knowledge that if there are any errors, there is no impact on your orginal site

It is also very easy.
This is written for Windows XP Home. It works for XP Pro, but only if you stop IIS.

First go and download XAMPP Lite from. You can choose a larger package if you need, but for WordPress, the Lite package is fine.
You can choose one of two download packages – the ZIP or the EXE.
If you are unsure, choose the EXE as this will install itself. (The EXE is also smaller).  Move the downloaded EXE file to the root of the drive. In my case, this is C:\Swapan Pradhan On Xampp & Word PressDouble-click the file and the extract dialog will appear:

Swapan Pradhan On Xampp & Word PressClick extract – and wait a few moments while it does its job.
You will then have the xampplite directory at root:Swapan Pradhan On Xampp & Word PressNow you need to start Xampp.
Open the xampplite folder.
You should be seeing a screen with these files (among others) on:

Swapan Pradhan On Xampp & Word PressClick “setup_xampp.bat”

Swapan Pradhan On Xampp & Word Press

Once you have the success message, you can click “xampp-control.exe”

Swapan Pradhan On Xampp & Word Press

Now click both indicated buttons to get xampp working in the way we need

Swapan Pradhan On Xampp & Word Press

You’ll know it’s working when you see this

Swapan Pradhan On Xampp & Word Press

Now you need to see it all properly.
In your browser, enter the address http://localhost/xampp/splash.php

Swapan Pradhan On Xampp & Word Press

After you have clicked your language and entered the program, click phpMyAdmin.

Swapan Pradhan On Xampp & Word Press

Copy exactly what is in this image and press Create.

Swapan Pradhan On Xampp & Word Press

That is xampp completely sorted out for now.

Download and unzip WordPress.
Open the file wp-config-sample.php
These are the exact details you need for Xampp to work because the default user in phpmyadmin is called ‘root’ and there is no password.

define(‘DB_NAME’, ‘wordpress’); // The name of the database
define(‘DB_USER’, ‘root’); // Your MySQL username
define(‘DB_PASSWORD’, ”); // …and password
define(‘DB_HOST’, ‘localhost’); // 99% chance you won’t need to change this value

Copy those details into your wp-config file, and save it as wp-config.php

Now you need to copy the files to the right place.
Click the Start button, followed by My Computer > Main drive > Xampplite > htdocs
Copy the whole WordPress folder into this directory.

In your browser, go to http://localhost/wordpress/wp-admin/install.php and everything from there should run smoothly!

NOTES:

  • You do not need to use the inbuilt editor to change any WP files. Just open them directly in your text editor, make your changes and then save. As there is no uploading to do, it makes things much much faster – and you can do this without an internet connection too.
  • If you want to use permalinks, you will need to make a change inside another file:
    Click the Start button, followed by My Computer > Main drive > Xampplite > apache > Conf and find the file httpd.conf. Open that in a text editor. Use the search facility in the editor to find “rewrite”. The line you need looks like this:

#LoadModule rewrite_module modules/mod_rewrite.so

You need to take away the hash sign so it looks like this

LoadModule rewrite_module modules/mod_rewrite.so

Now just save the file.


What is SEO

SEO is the term used for Search Engine Optimization (SEO). This has been a new trend for websites at current date to earn good Page Rank (PR) among top search engines as Google, Yahoo, Bing to name few. SEO іѕ tһе foundation οf internet marketing. It brings quality traffic tο уουr site without уου paying fοr еνеrу click tһаt уου ɡеt. Tһіѕ ехрƖаіחѕ wһу ѕο many webmasters аrе engaging SEO agencies аחԁ professionals tο һеƖр improve tһеіr organic rankings.

The Internet is open to any kind of market competition. We have businesses from various industries, free to participate and compete. Hence, thousands of websites are produced and developed all competing for attention and of course for profit. This is where SEO services have become an appealing option for these various businesses to be on the search engine’s top result list.

SEO involves the process of preparing and optimizing a website for it to rank high in several search engines. With many visitors that are directed to a specific website, the more chances that a transaction will emerge. But everything starts with making your space on the worldwide web.
Search Engine Optimization (SEO) experts have acquired popularity these days as of their services have become essential in optimizing the site. Site optimization requires modifying a specific or any given websites to rank high in the following types pages. Basically there are two types of SEO, Black Hat SEO and White Hat SEO.

White Hat SEO
White Hat SEO is also known as holistic white hat SEO strategy. Holistic SEO simply means that you work on everything, the whole system and not just parts.

Black Hat SEO
Black Hat SEO is sometimes called spamdexing (the opposite of White Hat SEO). Black Hat SEO can be any optimization tactics that cause a site to rank more in search engine. Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner.

Prioritization of the following should be strictly abided by in designing a website: a distinctive and pertinent domain name, competent HTML framework that supports the overall feature of your webpage, quality backlinks and of course persuasive web content. These are the basic elements that search engines use while they index a webpage. However, the process of protocol for indexing by a search engines are undisclosed and alteration are done on regular basis

The services of SEO provide relevant help. The IT specialists spend time analyzing how search engines put emphasis on on-page (meta tags, web content, websites URL, keyword density, internal linking) and off-page (backlinks) factors.

The SEO services can be classified into two categories, namely the optimization of the pages and off-page optimization. Inbound links are another important way that search engines rank websites. Basically, foreign link is a link to another site for you more relevant incoming links you have, the most popular site affected, and the higher you get rated. The quality generated from the on and off page of the website make assured that it will have a authoritative online existence. This is the very own spot where the services of a SEO expert/company are decided to be hired, principally true to online businesses once when the website has been built.

Read Also;
3 Hidden Tips to Increase Traffic and Effective Search Engine Optimazation