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SEO

How to add Widgets to WordPress Footer

Lately, i came across scores of Blogs with help me (tag) to WordPress Widget-footer when i was browsing other posts on the blogs

No Widgets in the footer simply means you are in nowhere when you want to read further, You reach the bottom of the post just to find that you have no place to go further.

BUT, if the page has a footer widgets, you are previlaged to access the site more, see other posts you may enjoy or simply the alluring comments placed. So having worked it out, I think I should share my “How to add Widgets to WordPress Footer.”

Here it goes…

There are really three main parts to introducing a footer-sidebar
1. Registering the Sidebars in the WordPress Theme
2. Inserting the Sidebars In the WordPress Theme
3. Putting some style into the sidebars

STEP 1:
Let WordPress acknowledge that you want to use three more widget positions, and they should be called “footer 1″, “footer 2″ and “footer 3″)

Go to the WordPress theme editor and open the Theme Functions (functions.php) file. Now Search for the following line in your Theme Functions (functions.php)

if ( function_exists(‘register_sidebar’) )

Use the theme editor for your current theme, to add an extra line of code to the functions.php file (it’s the 3rd line below, beginning register_sidebars(3,array…

if ( function_exists(‘register_sidebar’) )
register_sidebar();
register_sidebars(3, array(‘name’=>’Footer %d’));

The above will register 3 sidebars (one that you already have and three more that you are about to introduce in the footer area of your wordpress theme).
STEP 2:
Insert the Sidebars In the WordPress Theme

Lets tuck in the sidebars to the exact loaction in the WordPress theme.Here, we will put the sidebars in the footer area of the theme. Dual Click the footer.php (Theme Functions) file and insert the accompanying code right on top of the ‘footer’ class

<div id=”footer-sidebar”>
<div id=”footer-sidebar1″>
<?php if ( !function_exists(‘dynamic_sidebar’) || !dynamic_sidebar(2) ) : ?>
<?php endif; ?>
</div>

<div id=”footer-sidebar2″>
<?php if ( !function_exists(‘dynamic_sidebar’) || !dynamic_sidebar(3) ) : ?>
<?php endif; ?>
</div>

<div id=”footer-sidebar3″>
<?php if ( !function_exists(‘dynamic_sidebar’) || !dynamic_sidebar(4) ) : ?>
<?php endif; ?>
</div>

</div>
<div style=”clear-both”></div>

STEP 3:
Trend the new footer divs, by adding div styles to your style.css file (note: I believe, you need to align the width parameters and other style elements, to suit your particular theme)

/* Footer Widgets */

#footerwidgets {
display: block;
}
#footer-left {
width: 210px;
float: left;
margin: 15px 10px 10px 30px;
padding: 10px;
background-color: #f3f3e7;
}
#footer-middle {
width: 210px;
float: left;
margin: 15px 10px 10px 15px;
padding: 10px;
background-color: #f3f3e7;
}
#footer-right {
width: 210px;
float: left;
margin: 15px 10px 10px 15px;
padding: 10px;
background-color: #f3f3e7;
}

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How to Install WordPress Using Xampp

I work with WordPress offline for a quite a long time and its basically for practical purposes. I try new themes available and my bandwidth is less consumed at my web host. I do it with my stingy skills on PhP, MySql and WordPress.

Why?
The basic cause is that you can develop your project more quick and in ease of time and as mention less bandwidth consumed and guess what you don’t need to use your FTP. With the advantage of your project, you can detect major problems without others constant attendance. That’s the catch. You can install the plugins, upgrade it to the most latest and virtually make anything else with confidence with the knowledge that if there are any errors, there is no impact on your orginal site

It is also very easy.
This is written for Windows XP Home. It works for XP Pro, but only if you stop IIS.

First go and download XAMPP Lite from. You can choose a larger package if you need, but for WordPress, the Lite package is fine.
You can choose one of two download packages – the ZIP or the EXE.
If you are unsure, choose the EXE as this will install itself. (The EXE is also smaller).  Move the downloaded EXE file to the root of the drive. In my case, this is C:\Swapan Pradhan On Xampp & Word PressDouble-click the file and the extract dialog will appear:

Swapan Pradhan On Xampp & Word PressClick extract – and wait a few moments while it does its job.
You will then have the xampplite directory at root:Swapan Pradhan On Xampp & Word PressNow you need to start Xampp.
Open the xampplite folder.
You should be seeing a screen with these files (among others) on:

Swapan Pradhan On Xampp & Word PressClick “setup_xampp.bat”

Swapan Pradhan On Xampp & Word Press

Once you have the success message, you can click “xampp-control.exe”

Swapan Pradhan On Xampp & Word Press

Now click both indicated buttons to get xampp working in the way we need

Swapan Pradhan On Xampp & Word Press

You’ll know it’s working when you see this

Swapan Pradhan On Xampp & Word Press

Now you need to see it all properly.
In your browser, enter the address http://localhost/xampp/splash.php

Swapan Pradhan On Xampp & Word Press

After you have clicked your language and entered the program, click phpMyAdmin.

Swapan Pradhan On Xampp & Word Press

Copy exactly what is in this image and press Create.

Swapan Pradhan On Xampp & Word Press

That is xampp completely sorted out for now.

Download and unzip WordPress.
Open the file wp-config-sample.php
These are the exact details you need for Xampp to work because the default user in phpmyadmin is called ‘root’ and there is no password.

define(‘DB_NAME’, ‘wordpress’); // The name of the database
define(‘DB_USER’, ‘root’); // Your MySQL username
define(‘DB_PASSWORD’, ”); // …and password
define(‘DB_HOST’, ‘localhost’); // 99% chance you won’t need to change this value

Copy those details into your wp-config file, and save it as wp-config.php

Now you need to copy the files to the right place.
Click the Start button, followed by My Computer > Main drive > Xampplite > htdocs
Copy the whole WordPress folder into this directory.

In your browser, go to http://localhost/wordpress/wp-admin/install.php and everything from there should run smoothly!

NOTES:

  • You do not need to use the inbuilt editor to change any WP files. Just open them directly in your text editor, make your changes and then save. As there is no uploading to do, it makes things much much faster – and you can do this without an internet connection too.
  • If you want to use permalinks, you will need to make a change inside another file:
    Click the Start button, followed by My Computer > Main drive > Xampplite > apache > Conf and find the file httpd.conf. Open that in a text editor. Use the search facility in the editor to find “rewrite”. The line you need looks like this:

#LoadModule rewrite_module modules/mod_rewrite.so

You need to take away the hash sign so it looks like this

LoadModule rewrite_module modules/mod_rewrite.so

Now just save the file.


What is SEO

SEO is the term used for Search Engine Optimization (SEO). This has been a new trend for websites at current date to earn good Page Rank (PR) among top search engines as Google, Yahoo, Bing to name few. SEO іѕ tһе foundation οf internet marketing. It brings quality traffic tο уουr site without уου paying fοr еνеrу click tһаt уου ɡеt. Tһіѕ ехрƖаіחѕ wһу ѕο many webmasters аrе engaging SEO agencies аחԁ professionals tο һеƖр improve tһеіr organic rankings.

The Internet is open to any kind of market competition. We have businesses from various industries, free to participate and compete. Hence, thousands of websites are produced and developed all competing for attention and of course for profit. This is where SEO services have become an appealing option for these various businesses to be on the search engine’s top result list.

SEO involves the process of preparing and optimizing a website for it to rank high in several search engines. With many visitors that are directed to a specific website, the more chances that a transaction will emerge. But everything starts with making your space on the worldwide web.
Search Engine Optimization (SEO) experts have acquired popularity these days as of their services have become essential in optimizing the site. Site optimization requires modifying a specific or any given websites to rank high in the following types pages. Basically there are two types of SEO, Black Hat SEO and White Hat SEO.

White Hat SEO
White Hat SEO is also known as holistic white hat SEO strategy. Holistic SEO simply means that you work on everything, the whole system and not just parts.

Black Hat SEO
Black Hat SEO is sometimes called spamdexing (the opposite of White Hat SEO). Black Hat SEO can be any optimization tactics that cause a site to rank more in search engine. Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner.

Prioritization of the following should be strictly abided by in designing a website: a distinctive and pertinent domain name, competent HTML framework that supports the overall feature of your webpage, quality backlinks and of course persuasive web content. These are the basic elements that search engines use while they index a webpage. However, the process of protocol for indexing by a search engines are undisclosed and alteration are done on regular basis

The services of SEO provide relevant help. The IT specialists spend time analyzing how search engines put emphasis on on-page (meta tags, web content, websites URL, keyword density, internal linking) and off-page (backlinks) factors.

The SEO services can be classified into two categories, namely the optimization of the pages and off-page optimization. Inbound links are another important way that search engines rank websites. Basically, foreign link is a link to another site for you more relevant incoming links you have, the most popular site affected, and the higher you get rated. The quality generated from the on and off page of the website make assured that it will have a authoritative online existence. This is the very own spot where the services of a SEO expert/company are decided to be hired, principally true to online businesses once when the website has been built.

Read Also;
3 Hidden Tips to Increase Traffic and Effective Search Engine Optimazation


SEO Your Site in Less Than an Hour

A. Visit the home page, http://www.domain.com.

1. Does it redirect to some other URL? If so, that’s bad.
2. Review the Page Title. Does it use relevant, primary keywords? Is it formatted correctly?
3. Review site navigation:
* Format — text or image? image map? JavaScript? drop-downs? Text is best.
* Page URLs — look at URL structure, path names, file names. How long are URLs?
How far away from the root are they? Are they separated by dashes or underscores?
* Are keywords used approapriately in text links or image alt tags?

4. Review home page content:
* Adequate and appropriate amount of text?
* Appropriate keyword usage?
* Is there a sitemap?
* Do a “command-A” to find any hidden text.
* Check PageRank via SearchStatus plugin for Firefox

5. View source code:
* Check meta description (length, keyword usage, relevance).
* Check meta keywords (relevance, stuffing).
* Look for anything unusual/spammy (keywords in noscript, H1s in javascript, etc.).
* If javascript or drop-down navigation, make sure it’s crawlable.
* Sometimes cut-and-paste code into Dreamweaver to get better look at code-to-page relationship.

B. Analyze robots.txt file. See what’s being blocked and what’s not. Make sure it’s written correctly.

C. Check for www and non-www domains — i.e., canonicalization issues. Only one should resolve; the other should redirect.

D. Look at the sitemap (if one exists).
1. Check keyword usage in anchor text.
2. How many links?
3. Are all important (category, sub-category, etc.) pages listed?

E. Visit two category/1st-level pages.
Repeat A1, A2, A3, A4, and A5 – this will be quicker since many objects (header, footer, menus) will be the same. In particular, look for unique page text, unique meta tags, correct use of H1s, H2s to structure content.Check for appropriate PageRank flow. Also look at how they link back to home page. Is index.html or default.php appended on link? Shouldn’t be.

F. Visit two product/2nd-level pages.
Same steps as E.Also, if the site sells common products, find 2-3 other sites selling same exact items and compare product pages. Are all sites using the same product descriptions? Unique content is best.

G. Do a site:domain.com search in all 3 main engines.
Compare pages indexed between the three. Is pages indexed unusually high or low based on what you saw in the site map and site navigation? This may help identify crawlability issues. Is one engine showing substantially more or less pages than the others? Double-check robots.txt file if needed.

H. Do site:domain.com *** -jdkhfdj search in Google to see supplemental pages.
All sites will have some pages in the supplemental index. Compare this number with overall number of pages indexed. A very high percentage of pages in the supplemental index = not good.(Note: The above is no longer a way to view supplemental results in Google, and Google has said it no longer distinguishes between a main set of results and a supplemental set.)

…..END…..

Questions for you:

What other flaws do you find with this?
What other steps do you take when doing a quick SEO analysis?


3 Hidden Tips to Increase Traffic

If you’re like me, then you’ve probably heard all about article affiliate marketing, SEO, video marketing, social bookmarking, press releases, blogging, etc…

They are the cornerstones of Internet Affiliate Marketing. And they work. But sometimes don’t you just want to read about something new.  I know I do. In fact, every time I discover a new traffic technique, it’s like opening a shiny new present on Christmas morning.
And I’m hoping I can give you that feeling with this article, because I’m about to reveal 3 traffic methods that you may not have heard of yet.

1. Download Sites –
You can get thousands of visitors with download sites, even if you’ve never programmed a day in your life.Here’s what I do. I take my articles and turn them into EXE files. This allows me to submit my article to hundreds of software directories, sending me hundreds of one-way links and visitors.

Now, here’s a quick tip on how you can use this technique to build your subscriber list quickly. Require people to register for your software (in this case your eBook is considered software) before they are able to read your eBook. This allows you to grow your list quickly simply by recycling your articles and turning them into EXE files.

You can turn your articles into EXE files using some free software called WebsiteZipPacker. This software will allow you to turn an HTML page into a solid executable file (.exe) with an integrated HTML browser.

Quick Tip:
This is an excellent way to get hundreds of one-way  backlinks by using those PLR articles you have laying around. Since you’re converting the articles into software, you don’t have to worry about duplicate content. Just one of your plr articles can now generate you 100′s of one-way backlinks by converting it into software and submitting it to all the different software directories.Here’s a list of some of the top download sites you can submit to…Download.com                         Tucows.com
Versiontracker.com                   Jumbo.com
freedownloadcenter.com           regnow.com
regsoft.com                              5star-shareware.com
shareit.com                              topshareware.com
passtheshareware.com             sharewarejunkies.com
softpedia.com                          shareware.comPlus,

Google loves these authority sites, especially Download.com. I’ve found many of my software titles ranking on the front page of Google with this high-authority download sites.

2. Get your articles into Google News.

Google News has become very popular in the past couple years and can send you a ton of traffic. To get your article into Google news, all you have to do is get published on one of the many sites that is syndicated by Google News.

3. Webwire.com.

I have saved the best for last…Webwire.com is a hidden gem that I have been using to rank on the front page of Google within 24 hours.Here’s a quick overview of how I am able to capture front page rankings…

First, I title my press release with the keyword phrase that I want to rank for. I have found that keyword phrases with a competition of less than 30,000 (in quotes) in Google rank really well.

I then make sure to include the phrase and variations in the first and last paragraph. Sprinkle it in but don’t go hog wild.

This simple formula has landed me multiple front page rankings and thousands of visitors.


Effective Search Engine Optimazation

Top 10 Effective Search Engine Optimization technique

Search engine optimization is a process to improvise traffic on a website. It includes different kinds of search like image search, local search and video search etc. I have seen many organizations hiring SEO companies which pay huge money and don’t get any results. My question was, is it so difficult? I have researched a lot on this and concluded it is just a matter of being aware with a bit of research about your conceptual functionality.I am going to list top 10 search engine optimization techniques that are so easy to implement and give superior results by making your website ready for global market.

1. Keyword Research:
This is very important section of your SEO crusade. You may have nicely designed website with powerful programming however it costs nothing without getting any visibility in search engines. Keyword research can guide you about search phrases and terms, people use to find products / services to drive traffic to your competitor’s websites. We have a lot of keyword research tools available over the web. Please find some free keyword research tools listed below:

* Word Tracker
* Keyword Tool External
* Webmaster Toolkit
* Free Keyword Tool

2. Title Tag Optimization:
Search engines gives great weight-age to title tags in a website. Title of a page should ideally be SEO optimized with a small number of keywords. Try to put keywords that describe your product / services optimally in title of a page to get good results.

3. Meta Tags Optimization:

These tags basically provide structured metadata of a website to search engines. Meta tag content actually known as a weapon for top search engine positions however this is not as easy as it looks like. A lot of research is required to add content, keywords and description in Meta tags. These tags are placed in the head section of a web-page.

4. Content Optimization:

There is no surprise, that content formatting and presentation for the content are the main part of the SEO process. Implementation of Headings & Bold tags to content actually works calmly in this process. I personally recommend adding at least 5% to 10% keywords in the content to make it better.

5. Hyperlink Optimization:

Search engines also look for keywords, linking to page that have closely related content. So we should try to include most important keywords within the hyperlink itself. Make sure that hyperlinks we use should encourage further surfing to your users for better results.

6. Image Optimization:

Image optimization for search engines can drive many visitors who search for images over the web. We can make images search engine friendly by taking care of few steps like: adding keywords in alt tags, enabling image search option at Google web master tools etc.

7. Search Engine Friendly URLs:

Well this relates to the technical part of a web site in which web developer can play with the code to make URLs Search engine friendly. Complex URLs are often dubbed dirty URLs because they tend to be littered with punctuation and identifiers that are at best irrelevant to the search engines.

8. XML Sitemap Creation, Submission & Authentication on Google, Yahoo & MSN:

This is an important process in which we inform search engines by submitting sitemap and make their work easy, to crawl our website URLs better. After submitting a sitemap, search engines bots get a quick access to the web pages in which they can navigate and collect information easily. Some of free sitemap creation tools are:   * XML Sitemaps
* Make a Sitemap

9. Robots.txt Optimization:

This is one of the most fundamental steps while optimizing a website. By using the robots.txt file you can tell the search engines what directories and files they should include in their search results, and what directories and files to avoid. There are many tools available to write this file over the web, some of them are listed below:    * Generate Simple Robots file
* Robots.txt Generator

10. Social Media Optimization:

Social media Optimization is considered as the part of SEO these days. It actually focuses on driving traffic from sources other than search engines. There are many social networking websites like Facebook, Twitter, LinkedIn, Myspace, Digg, Stumbleupon etc. in which we can submit our web pages and gets a lot of unique visitors. This also includes participation in discussion groups, commenting on other websites, blogging and posting status updates on social networking websites etc.